16% of people globally live with disabilities—yet only 3% of websites are accessible. Discover how Elementor’s new ‘Ally’ plugin helps Ottawa businesses meet legal standards, improve SEO, and reach everyone.
The Accessibility Crisis (And Why It Matters to You)
1 in 6 people worldwide has a disability, and 2.5 billion rely on assistive technology—yet 97% of websites fail basic accessibility standards. For Ottawa businesses, this isn’t just a missed opportunity; it’s a legal and ethical risk.
- Legal requirements: Canada’s Accessibility for Ontarians with Disabilities Act (AODA) and global standards (WCAG, ADA) demand accessible websites.
- Business impact: Accessible sites rank higher on Google, reduce bounce rates, and build trust with all users.
Introducing Ally: Elementor’s Game-Changing Accessibility Plugin
Elementor’s Ally plugin bridges the gap between compliance and usability. Here’s why Ottawa businesses should care:
- Usability Widget: Simplifies font adjustments, contrast toggles, and navigation for users with disabilities.
- Auto-Generated Accessibility Statement: Meets legal requirements in minutes (customizable for Ottawa-specific regulations).
- Future-Proof Roadmap:
- Phase 2: Accessibility Scanner (identify compliance gaps).
- Phase 3: Remediation Wizard (fix issues automatically).
Ottawa-Specific Reasons to Act Now
- Local SEO Boost: Google prioritizes accessible sites. Target keywords like “Ottawa web design” or “Ottawa SEO” with cleaner code.
- Community Trust: 22% of Ottawans are over 55 (a demographic needing accessibility). Show you care.
How to Get Started with Ally (In 4 Steps)
1️⃣ Download Ally: Free from WordPress.
2️⃣ Activate the Widget: Let users adjust text size, contrast, and navigation.
3️⃣ Generate Your Statement: Automatically create an AODA/WCAG-compliant accessibility page.
4️⃣ Prepare for Phase 2: Audit your site with Ally’s upcoming scanner
Learn more about the Ally Web Accessibility plugin from Elementor here.
Feeling Overwhelmed? Let OttaBrit Guide Your Accessibility Journey
Web accessibility can feel daunting—especially when you’re juggling a business. That’s where we come in. OttaBrit Digital helps Ottawa businesses:
✅ Implement Ally: We’ll install and configure the plugin to maximize usability.
✅ Audit Your Site: Identify gaps in accessibility and prioritize fixes.
✅ Pair with SEO: Improve your Google rankings while building an inclusive site.
Interested in getting a free digital audit? Email us today at info@ottabritdigital.com today, or book a meeting on our website at https://ottabritdigital.com/contact-us/
